Featured Projects
Products
Creates sell-out products with 2,000+ customer waitlists, featured in Vogue, Forbes, New York Times, Fast Company and WGSN.
Designed exclusive Jigsaw x Aday collection, sold in all UK flagships.
Fabric Innovation
Developed proprietary and exclusive fabrications in collaboration with fibre and fabric suppliers including Unifi, Lenzing, and ROICA.
Sustainability
Elevates brand sustainability profile through Impact reports, Bcorp status and material innovation. Co-led B Corp certification (score: 97) with company-wide tracking and reporting.
Creative Direction
Worked for global brands, Aday, Lucas Hugh, DVF, Monreal London, Amanda Wakeley and Tatler
Partnered with H&M, Jigsaw, Princes Trust, Loughborough University, FIT and Eileen Fisher.