ProductsDesign Philosophy
For me, design begins with curiosity. I’m always asking how things could be different, how a fabric might move, how a garment could tell a story, or how technology might shift the way we create. I like to combine cultural trends with consumer data and product insight, to create a product the consumer truly wants.
My philosophy is rooted in exploration, but it’s also guided by responsibility. Sustainability is at the foundation of everything I design, whether it’s through circular thinking, repurposing materials, or designing for longevity, I want my work to feel intentional and respectful of the world it comes from.
Signature Product: The Something Borrowed Shirt
I originally designed the Something Borrowed shirt in 2016. Through sustainable and quality advancements, it has become Aday’s top seller and a key driver of repeat purchases.
Made from recycled performance fabric, the shirt is wrinkle-resistant and UV-protective, featuring traditional tailoring techniques and bonded seams.
Designed to be worn multiple ways.
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Tie It
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Drape It.
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Snap It.
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Cuff It.
Fit Versatility
I designed Aday’s pants with a focus on versatility, ensuring the wearer feels comfortable throughout the day and that the pants can transition seamlessly across various stages of life, accommodating a wide range of sizes.
Tailoring
In the tailoring category, my focus was on combining traditional techniques with functional design and fabrics with added stretch. This approach ensured garments were polished yet comfortable for all-day wear.
Category Expansion
Each season, we launched new categories in small quantities based on data-driven design and customer feedback. This strategy aimed to create always-available products while allowing for a more creative and experimental design process.
