I began exploring knitwear design and development in 2017, building the category from yarn selection through to final production. Working closely with a supplier outside Shanghai, renowned for producing for Arket and COS, I developed elevated, commercially aware knitwear with a strong technical foundation, beginning with a machine-washable recycled cashmere blend that balanced luxury hand-feel with everyday practicality for Aday’s customer.

Since then, I’ve continued to push knitwear beyond the expected, sourcing yarns with considered performance benefits, from merino wool blended with COOLMAX® EcoMade to responsibly sourced fibres designed for longevity. My approach combines innovation, functionality and refined design.