Some examples of my design work from technical sketches to fabric selections, through to the end campaigns.

Process
Woman wearing a long black coat with a waist belt, standing with one hand in her pocket, neutral background.
Woman with dark hair in a black raincoat with a high collar, standing with arms crossed.
A beige trench coat with a hood, double-breasted buttons, a belt at the waist, and wide cuffs on the sleeves.
Line drawing of a belted trench coat with epaulets on the shoulders and large front pockets.
Line drawing of a women's dress pattern with long sleeves, button details on the cuffs, a cinched waist, and a button-down front.
Back of a beige trench coat with a hood and cinched waist.
Close-up of a woman in a beige trench coat and white shirt, holding the coat closed with both hands.
A collage of six different fabric textures and colors with labels showing material descriptions. Top left is a beige fabric labeled coconut cream, with textile composition percentages. Top center is off-white linen fabric. Top right is black with white abstract line pattern. Bottom left is a light brown cashmere fabric. Bottom center is a blue fabric labeled lake. Bottom right is a dark blue nylon fabric.
Clothing pattern with a black and white squiggly design, including a button-up shirt, dress, tank top, and shorts.

The Journey Print draws inspiration from contour maps of London, New York and Los Angeles- cities where the ADAY team lives and works. Designed as an infinite pattern, it appears to continue endlessly, resolving only at the brand’s infinity-inspired logo.

A woman in a black and white patterned jacket and shorts, white crop top, standing indoors with her arms raised, leaning on a chair.
A color palette featuring various shades of beige, brown, and copper. The colors include Cloud Melange, Red Sunrise, Pale Rose, Terracotta Shine, and Recycled Polyester with fabric textures shown alongside. Descriptions include material compositions such as recycled nylon, TENCEL, cupro, FSC viscose, elastane, and satin-like silk.
Young woman with curly hair wearing a gray striped sweater over a white top and beige high-waisted sweatpants, posing with her hands near her neck against a plain light background.
A woman with curly brown hair, freckles, and hoop earrings wearing a rust-colored halter top, posing against a plain light background.
Two women sitting on a wooden bench, smiling and enjoying each other's company, in front of a window with a view of buildings outside.

Featured Projects

Woman with short hair wearing a yellow, long-sleeved shirt tied at the waist, smiling with eyes closed, hands raised above her head.

Fabric Innovation

Person wearing beige pants and a beige top, holding the fabric of their pants to show its stretchiness.
A woman with shoulder-length dark hair wearing a white sleeveless blouse and black skirt holds several small oranges, with one in each hand. She is standing outdoors against a textured brick wall, with some green plants visible nearby.

Sustainability

Design Direction

A woman in athletic wear leaning over while a person in casual clothes assists her with her shoe, on a wooden floor against a plain wall.