FABRIC INNOVATION
A woman wearing an off-white zip-up jacket with a high collar, standing against a beige background.

Fabric Innovation is a huge part of my process where I can enhance quality, value and innovation. The material plays a critical part in the problem solving for the wearer. Materials can determine the quality, ease and longevity of a product.

Proprietary Scuba

This fabric became a bestseller for Aday, valued for its durability, structure, and comfort.

I developed Recycled Scuba in collaboration with Hwang Yih Textiles, utilising yarn made from 90% REPREVE® (post-consumer plastic bottles). I also partnered with Beyond Surface Technology AG, incorporating a 100% plant-based finish derived from algae to enhance sweat-wicking and fast-drying properties.

Close-up of a woman with red hair, wearing a pink satin blouse, with her lips slightly parted.
Close-up of a young woman with light brown skin, freckles, short curly hair, wearing gold hoop earrings, and a light blue high-neck top.

Cooling Technology

A fabric initially woven with virgin nylon, I collaborated with brrr° to develop a recycled version of their bestselling shirting fabric, maintaining the same quality and properties while enhancing its sustainability. 

The cooling technology uses embedded minerals to make the fabric 80% cooler than comparable materials, offering superior moisture-wicking, quick-drying, and UPF 50+ properties.

Close-up of the back of gray athletic pants with an elastic waistband, a pocket on the right side, and a small embroidered butterfly logo.
Woman with long brown hair wearing a black and white patterned blazer and matching shorts, standing in a room with wood flooring and beige walls.
A woman with red hair and fair skin wearing a loose, knee-length magenta silk dress with short sleeves, standing against a plain off-white background.

Technical Knitwear

I sourced and developed garments with recycled cashmere, Merino Wool,  TENCEL™, ROICA™ EF elastane, COOLMAX® EcoMade. These fibres gave unique performance properties to the knitwear such as sweat wicking, cooling and washability.

Side view of a woman wearing a beige beanie and a black and beige jacket, against a brown background.
Woman wearing large white sunglasses, a beige hooded knit sweater, and a matching scarf, against a brown background.
Close-up of a woman wearing a light gray zip-up sweater with a high collar and a small silver zipper. She has gold hoop earrings and dark curly hair.
Close-up of a person wearing a dark green ribbed long-sleeve sweater with their hands gently clasped in front of them.

Stain Resistant Shirting

I first discovered INDUO® when they applied their stain-resistant technology to traditional cotton fabrics.

Although interested, the fabrics were too prone to wrinkling for our customers. When INDUO® launched an organic stretch cotton shirting, I quickly adopted it. The technology is not only stain-resistant but also sweat-wicking and quick-drying. The hydrophobic properties repel liquids, allowing stains to be easily removed by pouring water over them.

The first shirt we launched with this fabric sold out in two weeks.

Close-up of a woman wearing a white collared shirt, looking directly at the camera with a neutral expression.
Person holding a small white cup of coffee over a white shirt on a wooden table, with coffee splatters on the shirt.
A person is pouring water onto a shirt with some spilled coffee on it, on a wooden surface.

Biodegradable Tailored Stretch

For Aday’s bestselling pants, we initially used a soft, technical knit fabric. However, it was made of nylon, so I sought a more sustainable option without compromising quality and longevity.

I collaborated with our suppliers, who were experimenting with biodegradable nylon, typically blended with natural fibers.

I proposed developing a version of our existing fabric using biodegradable nylon and ROICA™ V550 biodegradable elastane. After a year of trials and testing, we succeeded. Last year, we began transitioning to the 100% biodegradable version for our bestselling pants, which retains the same hand feel and properties as the original but biodegrades in three years in anaerobic landfills.

Person pulling on the fabric of beige trousers to show stretch and flexibility.
A woman with short blonde hair wearing a bronze satin wrap top and matching pants, accessorized with a gold choker necklace, standing against a plain background.

Stretch Linen

Linen was a fabric I always wanted to work with but it posed a problem for our customers- it was too wrinkly. I sourced a linen combined with stretch, to improve its longevity, wearability and ease of care.

This linen uses less water and pesticides than cotton, is thermoregulated and is naturally breathable.

Close-up of a woman wearing a cream-colored shirt, gold necklace, and bracelet, with her hand near her face, sunlight illuminating her hair.
Close-up of a person wearing a brown sleeveless top with buttons on the side and white pants.
A woman smiling with her eyes closed, sitting outdoors on a modern white chair, wearing a cream-colored shirt and olive-green pants, with her hands on her head, in a bright sunny setting with a minimalist background.
Close-up of a person's hand holding the waistband of cream-colored pants, wearing gold rings and a dark top.

Sustainability